Eight stages across five actors. Every teal card opens the actual screen. What this map is really for: showing that the borrower is never alone in a stage — the clone, the LO or the system is doing something in the same column.
Scroll sideways on a phone — this one is deliberately wide.
Abandoned applications. The industry norm. Our answer is the rescue screen and the stalled-loan radar — not a longer form.
Attention window. Past five minutes, completion falls off a cliff. Pre-qual has to deliver value before it asks for an SSN.
Satisfaction hit when a lender first engages at application instead of before it (J.D. Power 2025).
Cost to originate one loan (MBA Q3 2025). Every abandoned application is that number, wasted.
From text to signed disclosure. The milestone card is the front door, not the website.
For the realtor. Every competitor builds a partner portal. Nobody logs into it.